Content relevancy explained
All search engines measure the content of website. Website ranking depends on content, if you have very attractive website but it does not contain good content then your site will not rank high in search engine rankings.
Your site content should be relevant and should be very informative. Site content must describe the theme of the site. Generally, what happens whenever any visitor or buyer comes to your site to buy something, that time if your website’s content is insufficient then would he buy your product? Of course not! That’s why your site content should be informative.
Search engine decides the site rank on the basis of its content, if site content is very informative and theme based then your site surely will rank high. For effective content writing you should use effective keywords and key phrases in your content.
Any website of good content never fails to get high rank. A good content website can easily attract visitors and in this way it can achieve targeted traffic and ROI as well. Today all major search engines are very concerned about the site’s content, if we take an example of Google, we can justify the difference of site ranking through content, among Google and any ordinary search engine.
Why Google is one of the best search engines? Simply, because of its high featured algorithms and the accuracy of results. Google is the only search engine which changes its algorithms every now and then.
Google algorithm itself is an automated program that spiders your website before indexing it into database. Google algorithm checks the content, keywords, inbound links and many more.
However, if the content is too repetitive, then of course your site will not be able to get high rank in top search engines moreover chances of your site getting spammed increase.
Generally speaking, whenever you are about to develop a website ensure that your site’s content is more specific, more informative and more search engine friendly.