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Don't Abuse Your SEO Company

One should be educated in order to select the best positioning service, know what to expect, and what the minimum requirements are for successful search engine optimization.

A professional search engine marketing company will optimize the page making it friendly to both people and search engines while making it relevant to the keywords agreed upon. They will work on keyword research, change tags, copy, possibly links and other code on the page. They may recommend to remove splash pages, frames, Flash navigation, JavaScript links, or other things that interfere with the user experience and hinder search engine spiders.

Many times it happens that a client may be adamant, wanting the search engine optimization company to work on their terms. Now when the company works as instructed by the client it fails to get the results. But the ultimate blame goes on the search engine optimization company. Following is a list, of some of the most common errors made by clients that can harm SEO company efforts:

Demand Rankings with No Changes to the Site: A site's content-from the text to the images allows search engines to determine what that site is about. That same content also helps other sites and directories to decide whether or not a site is worthy of a link (and link popularity is, of course, a major factor in rankings). It may happen that a site is built using Flash, not readable by the spiders. Now if the content is not changed in this case, there’s no way the site can be indexed by the engines. An ethical search engine optimization company will usually turn down work when told that under no circumstances can any of the visual elements or content of a site be changed.

Update the Website without Consulting Your Search Engine Optimization Company: This generally happens when a webmaster is updating a website, perhaps simply adding a press release or uploading a graphic. Accidentally, the webmaster saves an older version of the site over the new version, removing many of the elements that the search engine optimization company had added to achieve high rankings. This can result in a loss of positions for which the search engine optimization company, of course, is blamed. A good search engine optimization company monitors the code on all of its clients' sites on a daily basis, analyzes any changes, and quickly reacts if anything potentially harmful has been done. In this way the website can be repaired before ranking losses occur.

Link to Other Sites: Everyone having a website receives at least one email requesting a link exchange. Unfortunately, this type of exchange defeats the purpose of link popularity, and engines are starting to take notice. If a site actively links out to a site that becomes penalized the site can become penalized in turn. This means one should link out to another site, especially if the site contains information that is of value to the visitors of the site.

Search engine optimization company, however, should be given the opportunity to review any site to which you want to link. Create Additional Domains:

There are legitimate reasons for wanting to have several domains mirroring the site (tracking the performance of offline website advertising, for example), but few, if any, are search engine related. Double listing for duplicate content on multiple domains is not possible as the search engine will typically choose one version of the content and keep the other version out of its index. The problem is that promoting multiple domains with duplicate content can water down the link popularity as it is spread over several sites. This obviously hinders campaign performance. Vanity domains can still be used, but they should redirect to a single version of the website using a 301 redirect. This means that if anyone adds an outbound link to one of your vanity URLs, your site will still get credit for the link.

Try Your Own SEO Tactics: The worst nightmare a search engine optimization company can face is when clients put is their legs into search engine optimization company shoes. There is much going on in a typical search engine optimization campaign involving page elements, behind the scenes factors, linking strategies, and many other facets. If the search engine optimization company were to take the time to explain exactly how everything worked and why it was important, the campaign could take years. Many tactics, particularly those that SEO beginners might try, can put the site at risk of penalization.

Change the Marketing Direction: Many times the search engine optimization company is the last to know that the client is no longer offering a certain product or service, that a new product or service is launched, or that effort are being diverted to drum up additional business in a certain product or service line. Organic search engine optimization takes time. When marketing issues like this arise, search engine optimization company should be on your speed dial, so that it can be ready to take action based upon your current marketing strategy.

There are many other ways in which the client hinders the performance of search engine optimization company, but the above list details some fairly common examples. Organic SEO, when done properly, offers one of the highest returns on investment of any marketing channel available.

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