Sometimes you feel yourself in a fix when you put same link twice on a website page. Not only the link but also keywords and key phrases you put more than once on a same page, that time it is too difficult to identify that which one of them carries the value.
Generally, duplicate links can be added as follows:
A. By linking same keyword to dissimilar URLs more than once on a page.
B. Another one is with different keywords but URL doesn’t change.
Now do some experiments, first use same keyword to different search engines,
Like: - link ZAYBXCWDVEUF to Google and link ZAYBXCWDVEUF to Yahoo. Here both search engines will give value to this keyword.
Second experiment: - Let link two different keywords to same search engine like:-
Link FUEVDWCXYAZ to Google and also link FUEVDZAYBXCW to Google as well. Here, I’m using two different keywords for same search engine. So will it be valued by search engine? Of course it will.
However, it is not possible every time that search give grace to you, actually all search engines have an individual search strategy. Search engines use some advanced search algorithms and all the search procedure works according to these complex algorithms.
Therefore, whenever you have dealt with duplicate links, keep your eyes on the changes that have been made consistently by those search engines.