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Ethical practices in search engine optimization
Most SEO forums are conquered by those webmasters who state that their SEO techniques are ethical. Why do they think so? And what is ethical SEO?
Basically the main aim of any search engine optimization company/professional is to get the website high rank in all major search engines. The term "ethical" is used for SEO because some search engine optimizers believe that the search engine optimization can be performed only on website content page and they do this and they find it ethical. They do not prefer to create any new page for search engine optimization purpose because they realize that this is unethical search engine optimization.
Search engine optimizers believe that if a site visitor is able to see all things available on content page then it is said to be ethical or if there are some hidden text which cannot be viewed by site visitor then it is said to be unethical.
It is a common assumption that ethical SEO is useful when you have no other competitor or little competition. When search terms are not competitive then you can go along with ethical SEO methods but if all the search terms are competitive then ethical SEO methods are of no use.