Effective domain name selection and your rankings
Generally webmasters select the domain name as per their requirement or whatever they feel like but this does not help them in website ranking. However search engines are very dedicated towards appropriate selection of domain names and for that they put more emphasis on keywords and key phrases.
Whenever you are going to register a new domain name for your site, first make sure about the extension. Site extension represents your category it could be .com, .org, .net, etc. To be frank none of these extensions are important for search engines as far as preference is concerned. The important thing is the keyword between the world wide web (www) and extension, for example “www.go4customer.com “ here “go4customer” is a middle term between www and extension .com, and of course this middle term is important for search engine.
The main strategy to hold top rank in major search engines is to keep your domain name as simple as you can. I think it’s important to say that your domain name must not contain more than three keywords. Moreover take care of the keywords that you are using in domain name they must depict your organization so that when users type your domain name that time they come to know about your company name at least.