One question about Google AdWords we face is, are they good or bad for site? Of course we do online service and by this way we would like to draw visitors to our website by using Google AdWords. Basically Google Adwords has a huge curve. It could be very costly for you if you are not aware that what you are going to do.
Generally speaking, Google Adwords can work better for you if you are more concern about generating sales. That mean if you want to attract 20 clients than at least you have to attract 50-155 leads and moreover you'll have to attract more than 500 people through these Google Adwords to your website.
Suppose you want to sell directly through Google Adwords, then website will receive average 1% of response rate that means you'll need around 1600 visitors to your website .Google adwords will work for you if a big number of people research net consistently, but if they do not search then google adwords are not good for you.
Here are a few advices to help you :-
(1) Always prefer short report and provide it away for free to visitors.
(2) Do create at least 1 or 2 pages that shows free report in return for visitor's emails and phone numbers.
(3) With help of Google Adwords try to promote free report.
(4) Always looking forward for visitor’s response.