Website optimization not only for success but also for high ROI is possible if you follow all the business rules like always keep your eyes on your competitors, try to find out their strategy and try to do much better then them.
Website optimization can be of two types, off-page and other one is on-page optimization. Generally off-page optimization method is more common than other one. For any successful optimization you need to consider these issues.
1. Relevancy through anchor text: Anchor text is a hyperlink to send visitors to your website. Google uses it to check relevancy of a specific subject.
2. Website comparison: Sometimes what happens we do not bother about the website that links to us? We do not see if it has relevant links. However, if it is so, that means it will be additional benefit for us.
3. Whenever, we think about the optimization we must consider the need of search engine and the need of visitors to our website.
4. Consider the number of websites that have link on your site and what is the page rank in Google for those sites.
5. What kind of link your site has? Is it reciprocal or in-bound or any other?
Anyway, the main motto of optimization is to increase search engine page rank of your site and the targeted traffic to your web site. These factors must be considered and should be implemented to get success and ROI.
Additionally, Nowadays, for a business or ad group to be really unbeaten in area of search engine marketing, selecting proper keywords that users are using into the search engines can signify the difference among a very satisfying online ad operation, or one that fall short despondently.
However, it is favorable to pick accurate keywords that will drive capable sales leads to your site. Using Google's Ad Words or other equally PPC program, marketers will delete keywords without difficulty.
Each company wants to have maximum ROI but primarily still requires deep inspection and also needs a cautious supervision of the outcome of initial step.
You may design an attractive website but if this website does not contain good keywords then its’ of no use. Keywords can die or live your website. Simply, keywords are such words that users or visitors put into a search engine to find information of their interest.
Formally speaking, keywords are those words that reflect your website. These keywords are generally applied in Meta tags. There is no doubt that these keywords define something about your site as well as content. Keywords are responsible for your website ranking if your site has good keywords then definitely it will rank high and may rank low due to bad keywords.
Another important thing that must be taken care of is the number of keywords on a particular website, of course, it should not be more than 22 words and those specific words must be related to content of the site
If you really want to achieve success and ROI then you have to be very attentive about the keywords and their exact placement as well. If you have specific keyword placement on your website, you can achieve the targeted traffic automatically to your website. If you have quality Reciprocal Links, your web site should have a good Page Rank and link popularity as well.
When your website comes for optimization then keywords play an important role. Keywords may also increase your ROI, if you have outstanding website, each key word is placed at desired position, and each landing page has proper position, moreover number of inbound links, reciprocal links and proper back links are there. Then your website must be able to achieve targeted traffic, that means large number of visitors will come to your site and want to link as well, and this automatically will increase your ROI.