Today, many webmasters are designing the website for search engines so that their sites may get top rank. They do not make their sites for buyers, however, this perception is absolutely wrong, they should create their sites for customers first and then for traffic purpose.
SEO without usability reflects the bad impression of the website, your site should be user friendly, make sure that buyer should not be disappointed with your website, actually what happens, whenever any buyer comes to a site to purchase something, he first, takes a look over the description of product, the cost, organization of product, quality pictures of product and more. Now if your website lacks in giving proper information to him, do you think that your site will be able to attract visitors or to obtain traffic, off course not! In this condition webmasters or the company of such sites, puts the blame on the SEO company/professional.
So question arises, should each SEO be concerned with usability issues? Off course “yes” each and every SEO professional must be able to understand the programming skills and database skills, moreover they should work along with any usability specialist so that they can easily develop a site or can go through a site properly that must present clear and complete information of the product and also explain the marketing, designing and technical issues to a customer or buyer.
However, both SEO and Usability have great onus to give your website a targeted traffic and renovation.