Include keyword phrases in your title tag
Generally, webmasters develop the website and submit to search engines for optimization then their aim is to have a top rank in search engines. So to get a top rank it is a must that your site should be search engine friendly. That means there should be relevant title tags and meta tags, moreover the keywords that are included must be relevant to your site.
For example, I am selling a website MUSIC SYSTEM, now I want that my site must be appear in search engine results when any body searches it with the phrase MUSIC SYSTEM. Here, if I’ve included MUSIC SYSTEM in my title tag then ultimately, I have good chances to increase my website page rank.
However, relevant key phrases and appropriate positioning of them increases the chances to get higher rank for your website but keyword phrase numbers also affects your site ranking. Therefore it’s suggested you do not place more than three keyword phrases in your title tag.