A landing page in PPC is a page, which is linked to search engines, and the success of the whole campaign solely depends upon the Landing page. Huge corporate Pay Per Click campaigns as they know are the real advantage of PPC, it helps them to improve their business at a drastic rate. The Corporate usually provides their buy page as their landing page, so the importance of the landing page increases.
The main quality of the landing page is that it contains every information that the visitor of the site needs to decide to purchase. But all information on one page is something that is not preferred by the company, they prefer to give a link to the home page.
Now that results in making the user search the desired thing and this prevents the users to go through the site, means they do not show interest in the site and they move on to other sites, which then results in the failure of the PPC campaign. Landing pages go hand in hand with your ad. So the moral of whole story is that the landing page should contain all the information user would want to know. The main aspect of the landing page is that it should be accessible from the site map of your website. The landing page should be indexed but not necessarily found by the visitor within the site.
There are some secrets for the success of the PPC campaign depending upon the Landing page. Some are given below:
a. People don’t have spare time to mooch on your site, so provide as much information about your product like content, photo’s etc.
b. The use of Heading ensures the users that they are at the right place, so try and use them.
c. Use of text in the links attracts the users as they get a clear idea what they are going to view.
d. Make the form page easy, simple and least time consuming.
e. Designing the landing page also matters.
f. The reduction in shipping charges is considered as a plus point for users.
g. The money back guarantee ensures the users about genuine products.
h. Keep the content simple.
i. Highlight the service availability around the clock.