As far as marketing strategies are concerned, today, it has developed enormously, lot of companies spend the money in advertising campaign in renown newspapers, TV, radio or other media and than they need to measure an ROI of all that expenditure. Similarly you have a quality website with perfect targeted traffic, most of the time you evaluate and cautiously analyze the log files so that you can take an idea regarding the increment in sales, but you are still in dilemma, you are not sure that how many visitors have visited your site, now question arises how you come to know? The solution is landing page. If you create a landing page then you will come to know about the number of visitors visiting the site.
Before going ahead we have to understand the concept of “LANDING PAGE”. What exactly landing page stands for? Basically, Landing page stands for that explicit web page that a visitor eventually reaches after clicking commercial ad. Some important things should be taken care off regarding landing pages are as follow:-
1. It shouldn’t be connected from the website homepage and the sitemap
2. It should be disallowed to be spidered by a search engine
3. It should be prohibited from being straightforwardly accessed by a visitor