Link Building vs. Search Engine Optimization
Most of the people generally mix the search engine optimization and link building, however, both concepts are completely different.
Search Engine Optimization is a broader perception as compare to link building as it contains an on- page-optimization technique.
Search engine optimization is a set of techniques designed at improving website ranking in all search engines.
Attaching to this description, Search Engine Optimization also can comprehend as search engine positioning; due to habit of getting listed your site in top search engines. However, this approach is not much successful for search engine optimization because the large number of online websites and the endeavors of search engines to get your site listed in major search engines.
While Link building is much border theory than Search Engine Optimization because of it special features such as marketing policies in order to boost your website superiority and publicity.
Link building is the procedure of studying, demanding and heartening links to boost website link popularity. However, both Search Engine Optimization and link building are as dissimilar but complementary perceptions.