Link Popularity and its Effect on Search Engine Rankings
Link popularity is the best way to get high rank in the search engine result page, as we think about the link building, some questions suddenly comes in mind like How link popularity works? How it’ll help to increase the page rank? Why other websites are paying interest to link to your site? What feedback they are getting from your site? These questions are very common and helpful to understand the link popularity.
Simply, if somebody wants to link to your site that means he is showing his interest to your site, it shows that your site has good content or your site has good back links.
Some good search engines are very much cautious about the link-popularity in their ranking algorithms, like Google. Therefore we should try to put some quality links, so that it will be easy to achieve the high rank. However, some people believe in quantity, they think that as many websites will point to their website, that will be good for them, but, it is not true, because today, all search engines are highly programmed and they keep changing their algorithms so that, it is easy for their robots to evaluate the site, and in this process these search engines emphasize on the quality of links than the quantity of links.
To be frank, link popularity is completely up to your website, I’d say that try to put good content on your site, manage your site with rich back links, and emphasize on the quality of links rather than the quantity of links, these advices will definitely help your site to get popularity and high rank.