Should You Be Linking for Traffic or Rankings?
Link popularity is the best way to get high rank in the search engine result pages. When we think about link building, a few like- how it’ll help to increase the page rank? Why other websites want to link to your site? These questions are very common and help to understand the link popularity. Link popularity is completely up to your website, I’d say try to put good content on your site, manage your site with rich back links, and emphasize on quality links rather than the quantity of links, these tips will definitely help your site to get popularity and high rank.
As far as traffic on your site is concerned I’d say links play a very important role for receiving high targeted traffic, if somebody develops a website but his site fails to obtain the targeted traffic means his website does not have link from other good sites. Therefore, to some extent we do linking to achieve targeted traffic.
Now if we talk about ranking, of course links are most important for high rank of website. This factor is very crucial in google’s algorithm. It is known that links can be of many types however reciprocal and inbound links are useful as far as link campaign is concerned.
Generally speaking, people today, are more concerned about linking just because they want to achieve high rank in top search engines like, google.