Main classes of links
Generally, four types of links are very common in search engine optimization and internet marketing. Links are most important for high rank of website. This factor is very crucial in googls’algorithm.
In-Bound link – when one website links to another website without receiving a link back.
You can get in-bound links to your site by doing directory submissions. You have number of free directories to submit to, that not only save your time but also help you in getting listed as much as possible.
Another way to get inbound links to your site is to do an ad. You can do it free and your site will get good visitors and inbound links as well. If your site has good content than definitely your site will get lot of visitors and also get inbound links.
Outbound links: Outbound link is a link that you have on your site pointing to another website. Generally speaking, people today, are more concerned about the inbound links just because they help them to achieve high rank in Google, however they are not heeding towards outbound links. With the help of outbound links you just increase relevancy of your site.
We have one more benefit of outbound linking, and that is to target local search. Many people think that local search is the next big trend in Marketing through search strategy.
Outbound links also increase your site rank, you just have to spend time to link to some relevant sites, or some huge names then your site automatically will rank high.
Reciprocal links: When two sites exchange links to each other's sites these are called reciprocal link. Reciprocal linking is very cumbersome because webmaster keeps himself busy in searching for those relevant websites with which he can easily exchange the links. As webmasters get a list of appropriate sites, a personalized email is sent to the respective webmasters for the link exchange.
As webmaster gets some response, he may add sites as soon as he can, and send response email to them regarding link adding. Job is not finished yet, you must check your partners daily to make sure that they are still linking to your site or not.
One-way links: One way links are those links for which we don’t have to wait for linking back. These links stay property in nature. If any website links to your site, it means it wants to generate search results moreover wants to increase the number of visitors. Of course, it is beneficial to you as you are having link for a long period.
Generally speaking, through one-way link building you can improve your link ranking in the top search engines. No doubt that it is too difficult to gain One-way links as compared to reciprocal links.