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Most Common Search Engine Optimization Mistakes
Starters in Search Engine Optimization are doing lots of efforts to bring the sites on to the top rankings. But they sometimes perform very common mistakes due to which optimized sites do not get ranked. Most of the SEO beginners are not familiar with the SEO facts. It is very important to understand what search engines do and what are the factors affecting the Search Engine Optimization. Understanding exactly what search engines do and what search engine optimization is seems to elude many new website owners when first starting out.
The most common Search Engine Optimization mistakes are:
Using the Same META Tags:
By using same META ("Description" and "Keyword") tags on each page. Most of the search engines do not use the "Keyword" tag; the "Description" tag can help your page ranking and is used by many search engines in the results that are displayed.
Poorly Named Title tags:
The "Title" tag is the most important tag of your site. The "Title" tag must be short and descriptive. It should be so fixed that it gives whole information about the particular page and also has some of the keywords from the site.
Lack of Relevant Text:
Most search engines look for the content that you had written in the site. The content must be relevant and keyword rich. The keywords present in "Title" and "Keyword" tag must be present in the content.
Putting Many Images:
It is not SEO friendly to put lots of images and flash on website as search engines cannot read images and text present on it. If it is necessary to put images use "ALT" tag in HTML coding.
Lack of META Tags:
META tags are not much optimized by Google but other search engines uses these tags for ranking.
Not Using Each Page of the Site:
Every page of Web site is a potential search engine entry point. So have a plan to optimize every page and with specific keyword phrases.
Submitting URL to Search Engines and Directories:
For better optimization it is necessary to submit your website to each and every search engines and directories.
Less Link Exchange:
You must exchange your link with other websites as the number of inbound and outbound links are calculated by Google in Page Ranking.