Organic "Natural" Search Engine Optimization Versus Pay-Per-Click Search Engine Advertising
The following are the main points of difference where Pay-Per-Click Search Engine Advertising differs from Organic "Natural" Search Engine Optimization. When visitors or “clicks” are purchase from a search engine, it is called “pay-per-click” (PPC) search engine advertising (or PPCSE). “Organic” or “Natural” search engine optimization (SEO) is accomplished by optimizing web pages and increasing “link popularity” by acquiring or paying for links that point to the web site.
Pay-Per-Click Search Engine Advertising allows to quickly get top search engine placement by “bidding” (paying) for keywords related to the product or service. “Organic” or “Natural” search engine optimization (SEO) gives high rankings at the Search Engines for the chosen search terms.
New website visitors delivered to company sites by the organic search results are far more valuable than visitors being delivered from search engine advertisements. Site traffic from the organic search engine referrals tend to be more qualified and in-market, and thereby much more likely to convert, versus the often fickle, skeptical, cost conscious and expensive Pay Per Click search marketing website traffic.
Pay per click advertising gives short term results. Optimizing web pages for natural search engine results involves a lot more work but in the long term, a much better return on investment can be received with natural search engine optimization. Companies or individuals with smaller marketing budgets can complete with larger organizations as the natural results are based on relevancy to the search term rather than the amount one is willing or able to pay for each click through to web site.
Pay Per-Click advertising is needed when immediate results are required. A basic Pay Per Click campaign can be up and running and driving visitors to web site in a matter of hours. Significant improvement in organic rankings may take several months to achieve.