Paying for Inclusion - PFI, PFP, PPC and Trusted Feed
Today, internet marketing is at boom, everybody wants to be popularized or publicize his products in market as soon as possible, and for this people use pay-for-inclusion (PFI), pay-for-performance (PFP) and pay-per-click (PPC) methods.
Earlier, except Google most of the search engines give a facility to index any page of site quickly, on small cost. This money tended as paying for inclusion in search engine database. Many search engines offer PPC programs so that you can buy those ads that are showing up on the website at the extreme top or bottom side. Some common programs are Google Adwords and Overture.
Trusted feed programs are those programs that believe in cost per click model. These programs are more suitable for bigger companies or commercials that have good amount to spend. Now days trusted feed programs are becoming very popular today because of the facility provided to organizations that is any payment will consider if there is traffic on your website.
Though trusted feed programs have several advantages, it also has some drawbacks as these programs do not assure top ranking in search engines. Another disadvantage is that these programs are only for the bigger companies therefore it is bound to happen that they might have number of products to sell on their website and probably it might take long time, so the main aim of the trusted feed programs “Marketing more rapidly” will slow down.