Surfers prefer organic SEO 5 to 1 over PPC advertising
Organic SEO is more preferred as compared to PPC advertising as it shows listings that are more relevant. Site that come in organic search engine are considered more reliable. Organic SEO is less expensive and does leads reduces expense on overall online marketing. Companies can get thousands of hits on daily basis due to organic searches.
Small businesses cannot afford PPC campaigns as opposed to large businesses waiting for a higher page rank or companies selling high dollar items or having large profit margins. It can be availed when only one average order can pay for an entire day's or even week's PPC budget.
PPC is not only the money invested but also proper monitoring of the same. Without monitoring, it becomes difficult to find how far is the PPC campaign benefiting you. Many times it does happen that PPC Managers may bid on bad keywords, allow poorly written ads and utilize improper landing pages.
PPC and Organic SEO can be used to benefit each other. PPC helps for companies with a unique service or product to find whether or not the keywords targeted are right. Once the keywords to be targeted are found pages can be created for the organic search.