Understanding search engines and how they work
Search engines today have a very important role in the field of SEO. Each and every search engine has its own searching methodology. They all use some automated programs usually called spider or robots.
They all play an important role in all the fields of SEO like link building, content writing, preparing ranking report, keywords and key phrases optimization. Some good search engines are very much cautious about the link-popularity in their ranking algorithms, like Google. Therefore, we should try to put some quality links, so that it will be easy to achieve the high rank. However, some people believe in quantity, they think that as many websites will point to their website, it will be good for them. But, it is not true, because today, all search engines are highly programmed and they keep changing their algorithms so that, it is easy for the robots to evaluate the site, and in this process these search engines emphasize the quality links than the quantity links.
Generally, they play a game with Webmaster, they force him to do better job then previous one. Actually they make their job tougher with the help of complex search algorithms process of search engines, basically, the main objective of search engine optimization is to get your website rank high. But now a days this process is becoming tough because of the changing policies of search algorithms. Some search engines change their search algorithm within a month, and because of that, the entire search engine optimization process is stretched accordingly. Simply any short cut can’t be taken. You have to spend time for the effective SEO.
Frankly speaking, if you want to win the game then you must try to put good content on your site, and manage your site with rich back links, moreover emphasize on quality of links rather than the quantity of links.