Search Engine Marketing Hype Killing Small Businesses
Whenever you think about website marketing first option that comes in your mind is search engine optimization. Some people firmly believe that without search engine optimization their website will not gain popularity they believe in online marketing through SEO.
However, if we think about the small businesses, then we don’t feel comfortable with online marketing because, most of the small businesses begin with lack of the resources, time, or a good idea to gain more profit.
Basically on-line business is focused in google’s ranking. Now the question is are the small businesses also waiting for ranking in Google or other search engines? It may be possible, because now they might have changed there tendency, they might have started focusing on ways to achieve targeted traffic to promote their business.
Search engines are very much concerned about hides. That’s why you have to use a well-designed, and disciplined marketing strategy.
But small businesses suffer because they are not good in planning marketing strategies and moreover sometimes they fail to afford the expense of search engine optimization.