Search engine marketing abbreviated as SEM is very crucial for ecommerce earnings. SEM enables marketing of a website in a way that maximum traffic is generated. Small business units can definitely increase their ROI by SEM.
The following are the best ways of Search engine marketing for guaranteed success:
1. Write attention-grabbing tag lines, using bold H1 or H2 tags as Google gives additional importance to title tags and enables people to "scan read".
2. Only one benefit of the product or service should be focused to make it different from competitors.
3. Include testimonials from your clients. People always want to know from others about the company. Testimonials serve as a green card as the people visiting the site will trust them more instead the company boosting itself.
4. The opening paragraphs should be self-explanatory explaining the basic features of the product. It should be rich with the marketing lines. When people go through the site they generally tend to read only the first two paragraphs o get an idea of the whole thing. Even Google does the same thing for the crawling purpose.
5. Important or say the best features of the product should be enlisted. So that they appear more clearly and a visitor can easily go through them within no time.
6. Use marketing blogs in the most efficient way.
7. Make the content user friendly as much as possible.
8. End the page by providing users an option for immediate action like "Click here to order now" or "Call us toll free to reserve now".