Search Engine Optimization for Google
If your site is great and good but the peoples don’t know it, then this site is useless. A good site must be known by most of the users. Therefore to increase site popularity and traffic on site we use search engine optimization. There are many search engines other than Google which are also useful in increasing traffic but Google is considered as the top search engine for optimization. The technique of Google ranking depends on the engineers employed in Google. But we have general idea of SEO to increase the rank of websites.
Google dominates the Search Engine market because of its results and its "orderly" look. All you have to know that what Google is looking for. After knowing what Google LOOKs for you can better optimize your site and increase traffic. Google usually looks for content, keywords, age and back links to rank your site.
Back links are the links to other sites present in your web page. Earlier Google count the number of back links present on your site to give you ranking. But today Google has an algorithm which measures the number of quality links present on your site.
Another factor is age and location of links present on your site. The longer your links have been on a web page the higher is their value. The link near top has more value than a link present at the bottom of the page.
The content of the page must be relevant and unmatched. The websites having same content are spammed by Google after a particular time. So keep in mind that the content you are providing must be unique.
The quantity and density of keywords used in a page also plays an important role in increasing the ranking. You should use keywords in a proper manner so that your site gets indexed properly. Also reanalyze keyword density and the number of keywords present in your web page timely.
Google uses the complicated and refined algorithm as compared to other search engines. If you are trying to index your site by using trick we warn you not to do this because tricks rarely works and if they works than for a short time. Always try to build the strong and quality content site which is user friendly also. Optimize your site properly and you will succeed on Google.