Search Engine Marketing includes optimizing site, submitting your site to directories, getting your site indexed by search engines, managing pay-per-click campaigns, writing and distributing optimized press releases and articles, using blogs and RSS, marketing via an affiliate program, and much more.
SEM Services can be categorized into four areas:
1. Site analysis and optimization
Why do we need SEM?
2. Manual submission
3. Offsite development
4. Monthly reporting.
SEM provides you more customers as when someone goes to a search engine and tells it what they are trying to find, sometimes they are looking to buy the products or services that your company sells. If your business can connect with those who are looking to make such purchases, the chances are very high that they will buy from you. To do that, your company must rank in the best possible positions on the search results page.
SEM and SEO Services as
1 Site Analysis and Optimization
Category and keyword research
2 Manual Submissions
Development of strategic keyword phrases, beginning with client suggestions and requiring further research and analysis. Keyword reevaluation after the initial report should be included to refine keywords if necessary. Category research in directories to determine best category selection.
Specific HTML optimization of your homepage and sub pages (title, description, keyword meta-tags, etc.) and general site suggestions (navigation, sub page guidelines, site map, etc.)
Copywriting and Content Review:
Copywriting and editing to seed your strategic keywords throughout well-written prose, including a review of content quality and placement. Ensures that your strategic keywords are reflected throughout well-written site content. Includes a review of content quality and placement with suggestions for improvement.
Directory Compliance Review:
Directories like Yahoo!, Look Smart, and ODP have very specific guidelines for good placement. This review ensures site compliance and makes any necessary changes. Ensures strategic category selection and site compliance, suggesting necessary changes.
Dynamic site optimization:
Some robot search engines still can't crawl dynamic sites Many search engine spiders can't crawl dynamic sites. Provides home-page optimization, site modifications (creation of crawl able dynamic pages), additional content creation, and specific sub page submissions to certain directories.
Frame site optimization:
Sub pages within framed sites are sometimes incompatible with search engine spiders. Making them search-engine friendly require site modifications to ensure sub page indexing and ensure that the sub page listings will call up your framed site correctly. Site modifications to ensure sub page indexing and proper display of framed sites from sub page listings.
Submit to Major Search Engines and ODP:
3 Offsite Developments
Start by working with Open Directory Project editors to acquire the best possible category listing as ODP provides search results for Netscape, AOL and numerous other indexes. An ODP listing is critical because it provides search results for numerous search portals, boosting link popularity. Also includes submission and monitoring of your homepage in major search engines. Should include submission and monitoring of your home and sub pages.
Paid Directory Submissions:
This is a critical element of any SEO campaign. Directory submissions require very special care once each year. Requires decision on which pay-for-inclusion search portals are advantageous for your positioning campaign.
Look Smart Express Submit:
This listing is important because of daily high-volume searches (60 million per day through 5 of the top 10 portals, 5 of the top 10 ISPs, and hundreds of partner sites worldwide). Requires working with Look Smart editors to acquire your best category and following precise submission guidelines. This service requires working with Look Smart editors to acquire your best possible category and to submit in compliance with guidelines.
A certain amount of development can be done offsite to improve your rankings, such as the creation of customized pages and link popularity efforts
4 Monthly Reporting
Custom Keyword Optimized Pages:
High rankings can be obtained by delivering unique Web pages customized for a particular search engine's algorithm. Requires creating, submitting, monitoring, reporting, researching, and resubmitting a keyword-phrase-optimized page for each keyword phrase to individual robot engines per their algorithm preference. Creation of keyword optimized pages for each strategic key phrase, customized for each specified search engine. Customized pages are then submitted, monitored, reported on, and
Robust link popularity:
Professional technicians can provide specific and relevant content links created from content-rich Web sites linking directly to your site. Learn exactly where your homepage, sub pages, and optimized keyword pages are located. Reports list the page number and location (number 1 through 50) of each keyword phrase query. Requires analyzing your site to determine and match your content with relevant content from cataloged content pages, online publications, and topic-focused articles, resubmitted to the robot engines specified.
Search-based position reports in every month. Reports positioning for each URL and keyword phrase once a month. See where your homepage, sub pages, and optimized keyword pages are located. These monthly reports provide positioning data for each URL and keyword phrase. Learn exactly where your homepage, sub pages, and optimized keyword pages are located. Reports list the page number and location (number 1 through 50) of each keyword phrase query.