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See Your Site With the Eyes of a Spider
A Web Spider is a program or automated script which browses the World Wide Web in a methodical, automated manner. Search engines use spidering as a means of providing up-to-date data. As the crawler visits the site URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies.
In a way, spiders are like text browsers and they don't see anything that is not a piece of text. So having an image with text in it means nothing to a spider and it will ignore it. The best option in this case is to include the image text in the Alt Tag, taking care not to include too many keywords.