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See Your Site With the Eyes of a Spider

A Web Spider is a program or automated script which browses the World Wide Web in a methodical, automated manner. Search engines use spidering as a means of providing up-to-date data. As the crawler visits the site URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies.

An important point to be considered while optimizing a site is it should be search engine friendly. And spiders are the back bone of the search engines. The spiders crawl the pages and later use various algorithms to determine page ranking, relevancy, etc of the collected pages. When the spider is unable to crawl a page the website fails to be considered by the search engine, leading to low rankings. Spiders are unable to crawl Flash, JavaScript, Image Text or Frames. This fact should be considered while optimizing a site.

In a way, spiders are like text browsers and they don't see anything that is not a piece of text. So having an image with text in it means nothing to a spider and it will ignore it. The best option in this case is to include the image text in the Alt Tag, taking care not to include too many keywords.

The hyperlinks should be properly placed to see if that lead to the right page or not. For instance, link exchange websites often put fake links to your site with javascript (using mouse over events and stuff to make the link look genuine) but actually this is not a link that search engines will see and follow. In this case
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