The basics of a successful and effective web promotion plan are search engine optimization traffic increase. Site traffic is very crucial for developing your online business and promotion. The traffic measures the real user activity and the degree of web relevancy of your site content and services. To measure traffic devices like Web Trends and Webalizer are used. Web Trends gives more profiled reports and can be used to map your SEO and marketing campaigns. A study of the results obtained will help you decide the steps o be taken further to make your site more effective.
Even search engines provide traffic rankings, user reviews and other information about sites. The ranking is based on three months of traffic analysis and changes on a daily basis depending on the change of the different criteria participating in its formation.
Traffic for a site can be increased by using the following tips:
1. Try to increase the user accessibility by generating interest in your services and content. Select the most appropriate design for the site industry and reliable content.
2. Use fresh content describing your company and the services provided.
3. Make your site as much navigation free as possible. So users can easily locate the information they are looking for.
4. Really Simple Syndication (RSS) can be used for sharing headlines and other Web content.
5. Content should be so prepared that it catches the visitor’s interest. Develop newsletters for your target user group and enlarge the perimeter for better result.
6. Keep your users informed about the new content of their interest added to you site.
7. Surveys can be used for marketing purposes and keep the interest to your site pages.
8. Open a forum on your site with reliable categories and create a community of users interested in the content and services topics of your site.