Search Engine Optimization and Web Site Usability
We all think that just by building a website the traffic will increase and website will become popular. But it’s not so easy. The internet is an environment where the user has all the power to access the website and if your website is not user friendly than it will not be used by users very frequently.
By bringing the website in top pages and ranking through search engine optimization is not the only task that you have to perform. The ranking will only increase the traffic on your website but it doesn’t decide whether the user will stay on our site or not. It is the reason when the concept of web site usability comes into picture.
We are in the world of competition where all other web site owners are also trying to increase the stable traffic on their site. There are many website owners selling products and services that you are selling. But if the content and tools are more user friendly than your site, the chances of stability increment of their site will be more. Search engine optimization can only bring the traffic you need but it cannot ensure that the visitor will stay on your web site or not.
The International Standards Organization (ISO) defines Web site usability as the "effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment." It means how a website can be used by the user very efficiently and effectively.
The basics of website usability are: Content of Web site
Concise Content: We cannot read fast on computer as compared with paper. So the content of your website should not be too lengthy. It must be readable, concise and useful. Keep your pages short and full of information. Don’t use nuisance content in it.
Content Must Be Scanable: Use bullets, short paragraphs and bolded sub heading to increase the readability of your content.
Error reduction: It is important to avoid errors in your content. After typing check spelling and grammar of your content.
Keyword Rich Content: Try to use more keywords in your content according to their density.
Knowledge of Audience: You must have knowledge of your audience to whom you are selling your products and services.
Web site design
Long loading time: Use of lots of images, graphics and flash will increase your loading time. So try to reduce that content to decrease your loading time.
Page must be easy to read: Use readable fonts and effective colors to increase the readability of the content.
Site Must be well organized: The pages and content of your site must be placed on right place and should be well organized.
There are both good and bad sites on the internet. The good site provides you better experience and information. The bad sites take more time to load, don’t have useful information and better navigation. So if you are designing the website than keep these things in your mind. Besides proper Search Engine Optimization also use web usability tips to increase traffic and stable user count onto your website.