Site Structure and Popularity
In the ecommerce marketing era online presence of the company is needed. The first step towards the making of a site is the registration of the domain name and then the site designing.
As said “First impression is last impression” a site’s home page works the same for a site. It should be designed taking into consideration all the parameters available. List properly your basic content units, keeping the topic and title structure clear only keeping the useful information. Inner pages of the site should be structured in a way to allow better search engine optimization and indexing.
For the users, navigation to the site should be clear and applied to all the pages. A useful tip is to give surveys to users and using the feedback to make the site more user friendly. Consider the small design elements in the headers, table formatting, and link and title styles. Avoid using images and buttons with table structure and links. This will enable site better indexing and positioning in the search engines and fast loading of the site pages.
Designing a site taking the above into consideration will definitely make the site soothing to the users and increase the search engine ranking.