Visitor Enhanced Optimization (VEO)
While designing a site we always keep search engines in mind and less the users. We take utmost care to see if the website is designed to rank well in the search engines. We try to use as many keywords and links as we can. We forget that the visitors are humans who are going to read the site and use the information.
A web designer or marketer should understand this while making changes to websites. While doing the content we emphasize on the contents suitability with the SEO requirements. We do not try to create original and unique content. New methods of RSS feeds, Pod casts, PDF's, Articles, Blogs and Video are used to create content. We forget that its’ a human reader who is going to read the website and decide if it is worth visiting, book marking, tagging or coming back again.
What readers want from a website is information in the best possible manner. Having satisfied readers can have you site social networking. So an effort should be made to design a site keeping users in mind.