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Web Directories and Specialized Search Engines

This article gives an idea for coming in Google, Yahoo and other alternatives by submitting to Web directories and specialized search engines. The article explains in brief what is good about Web directories and specialized search engines and what their limitations are.

SEO experts spend most of their time optimizing for Google and occasionally one or two other search engines. Coming in top in Google is one of the greatest achievements for a SEO expert.

The first alternative to Google is – optimize for the other major search engines. Another alternative is to submit to search directories (also known as Web directories) and specialized search engines. Web directories might sound so pre-Google but submitting to the right directories is beneficial for optimization. Specialized search engines have the advantage that the audience they attract consists of people who are interested in a particular topic and if this is your topic, you can get to your target audience directly.

Web Directories

Web directories are directories where different resources are gathered. Web directories are just enormous collections of links to sites, arranged in different categories. The sites in a Web directory are listed in some order (mostly category wise) and users browse through them.

Although many Web directories offer a search functionality of some kind, web directories are fundamentally different from search engines in the two ways – most directories are edited by humans and URLs are not gathered automatically by spiders but submitted by site owners. The main advantage of Web directories is that when there are human to view and check the pages, there is a lesser chance that pages will be classified in the wrong categories. The disadvantages of the first difference are that the lists in web directories are sometimes outdated; if no human was available to do the editing and checking for some time and sometimes you have to wait to submit your URL when editing is going on.

The second difference – no spiders – means that you must go and submit your URL to the search directory. It is done only once for each directory, so it is not that bad. Web directory is good because first, it is a backlink and second, you increase your visibility for spiders, which in turn raises your chance to be indexed by them. There are many web directories like, DMOZ, Google, Yahoo, etc. that accepts usually all kinds of links and they also still keeps high standards in selecting sites.

Specialized Search Engines

Specialized search engines are one more tool to include in your SEO tool. Unlike general-purpose search engines, specialized search engines index pages for particular topics only and very often there are many pages that cannot be found in general-purpose search engines but only in specialized ones. There are many specialized search engines for every imaginable topic and it is always wise to be aware of the specialized search engines for your niche.

There are many Specialized Search Engines like, Pandia Powersearch, Webquest, Virtual Search Engines , etc. which offer a selection of arranged topic, so it is a good starting point for the hunt of specialized search engines.

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